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    <title>DVL News</title>
    <link>http://www.dvl.com/news</link>
    <description>DVL Public Relations &amp; Advertising | Great people. Great work. Great results.</description>
    <dc:language>en</dc:language>
    <dc:creator>jonathan.carpenter@dvl.com</dc:creator>
    <dc:rights>Copyright 2010</dc:rights>
    <dc:date>2010-07-29T19:25:00+00:00</dc:date>
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    <item>
      <title>DVL Announces Promotion of Cheryl Bak, New Hires Barbara Herd and Mallory Phillips</title>
      <link>http://www.dvl.com/news/idex/dvl_announces_new_hires_july2010/</link>
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      <description>NASHVILLE, Tenn. (July 29, 2010) – Dye, Van Mol &amp;amp; Lawrence (DVL), one of the Southeast’s leading public relations and advertising firms, announces the promotion of Cheryl Bak to assistant account executive, as well as the additions of Barbara Herd and Mallory Phillips as traffic and production manager and account service associate, respectively.

Bak joined DVL as an account service associate, completed the year&#45;long program and currently works on accounts including Tractor Supply Company, the Elephant Sanctuary and the Metro Nashville Emergency Communications District (9&#45;1&#45;1) Board.

Herd joins the company as traffic and production manager, after working as client services manager in the marketing and communications department of United Way of Metropolitan Nashville and as a junior designer and traffic coordinator at David Paine + Partners. She received her Bachelor of Fine Arts in painting and print making from East Tennessee State University.

Phillips comes to DVL as an advertising account service associate following her graduation from Middle Tennessee State University with a Bachelor of Arts in mass communications. She has held various internships within agencies in Nashville. Phillips works on accounts including Danville Regional Medical Center and Goodwill Industries of Middle Tennessee, Inc.</description>
      <dc:subject>News</dc:subject>
      <dc:date>2010-07-29T19:25:00+00:00</dc:date>
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    <item>
      <title>Dye, Van Mol &amp;amp; Lawrence Wins in District ADDY Competition, Moves to Nationals</title>
      <link>http://www.dvl.com/news/idex/dye_van_mol_lawrence_wins_in_district_addy_competition_moves_to_nationals/</link>
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      <description>NASHVILLE, Tenn. (April 20, 2010) – Dye, Van Mol &amp;amp; Lawrence (DVL), one of the Southeast’s leading public relations and advertising firms, was awarded five District Seven ADDY Awards in the 2009 American Advertising Federation competition.

Among the awards are Gold and Silver ADDY wins for the Jack Daniel’s World Championship Invitational Barbecue Poster Campaign and DVL’s own holiday card “A Season of Possibilities,” respectively. Another Silver ADDY win included one of the barbecue posters, “Come Check out our Loins.”

The ADDY Awards are the largest creative competition in the country with approximately 55,000 local entries competing in cities coast to coast. The district ADDYS are the step prior to the national competition, with Gold and Silver winners continuing to national judging.

“We have our client&#8217;s to thank for our award&#45;winning work,” says agency partner and creative director, Nelson Eddy. “Their vision, leadership and trust in our creative ability allows us to do the work we do. Great work begins with great clients.”</description>
      <dc:subject>News</dc:subject>
      <dc:date>2010-04-20T18:30:49+00:00</dc:date>
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    <item>
      <title>Dye, Van Mol &amp;amp; Lawrence Announces Promotion of Kristin Hampel</title>
      <link>http://www.dvl.com/news/idex/dye_van_mol_lawrence_announces_promotion/</link>
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      <description>NASHVILLE, Tenn. (April 20, 2010) – Dye, Van Mol &amp;amp; Lawrence (DVL), one of the Southeast’s leading public relations and advertising firms, recently promoted Kristin Hampel to assistant account executive.

Hampel joined DVL as an intern, completed the year&#45;long associate program and currently works on accounts including Psychiatric Solutions, Inc. and Johnston &amp;amp; Murphy. Prior to joining DVL, she completed internships with the Knoxville Area Chapter of the American Red Cross and Knoxville&#45;based EdFinancial Services. Hampel received her Bachelor of Science in advertising with a focus in public relations and a double minor in business and Spanish from the University of Tennessee.</description>
      <dc:subject>News</dc:subject>
      <dc:date>2010-04-20T18:01:33+00:00</dc:date>
    </item>

    <item>
      <title>Dye, Van Mol &amp;amp; Lawrence Announces New Hires Becky Dotson and Kristin Robinson</title>
      <link>http://www.dvl.com/news/idex/dye_van_mol_lawrence_announces_two_new_hires1/</link>
      <guid>http://www.dvl.com/news/dye_van_mol_lawrence_announces_two_new_hires1/#When:19:41:00Z</guid>
      <description>NASHVILLE, Tenn. (March 25, 2010) – Dye, Van Mol &amp;amp; Lawrence (DVL), one of the Southeast’s leading public relations and advertising firms, recently hired Becky Dotson as account supervisor and Kristin Robinson as account executive.

Dotson joins the DVL team after spending 15 years at two Nashville television stations determining news coverage and approach as an executive producer. She uses her knowledge and understanding of the media market and expertise in public relations to serve clients such as Bridgestone Americas, Inc., Pi Beta Phi Fraternity for Women, Psychiatric Solutions, Inc. and Healthcare Management Partners, LLC.&amp;nbsp; She received her Bachelor of Science in mass communications from the University of Tennessee at Martin.

Robinson comes to DVL with extensive experience as a member of various corporate communications teams including Fox Entertainment Group, Lionsgate and Hallmark Channel. She began her career in communications with the Kellogg Company and Epson America.&amp;nbsp; At DVL, she assists with clients such as Jack Daniels, Nestle Waters North America, Psychiatric Solutions, Inc. and Tractor Supply Company. She received her Bachelor of Arts in public relations with a minor in Spanish from the University of Michigan.</description>
      <dc:subject>News</dc:subject>
      <dc:date>2010-03-25T19:41:00+00:00</dc:date>
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    <item>
      <title>Dye, Van Mol &amp;amp; Lawrence Ranked Among the Nation’s Top PR Firms</title>
      <link>http://www.dvl.com/news/idex/dye_van_mol_lawrence_ranked_among_the_nations_top_pr_firms/</link>
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      <description>NASHVILLE, Tenn. (March 18, 2010) – Dye, Van Mol &amp;amp; Lawrence (DVL), one of the Southeast’s leading public relations and advertising firms, has moved into the top 50 of the nation’s independently owned PR firms, according to a recent edition of  O’Dwyer’s Public Relations News.&amp;nbsp;  DVL moved up 21 spots to No.47 nationwide based on 2009 financial results, up from last year’s ranking of 68th based on 2008 figures.

O’Dwyer’s is a public relations industry trade journal, and for years the O’Dwyer’s organization has served as a respected resource for PR firm rankings, with its rankings based on audited financial statements provided by independent CPA firms.</description>
      <dc:subject>News</dc:subject>
      <dc:date>2010-03-22T20:52:29+00:00</dc:date>
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    <item>
      <title>Dye, Van Mol &amp;amp; Lawrence Announces New Hires Aileen Wark and Sean Williams</title>
      <link>http://www.dvl.com/news/idex/dye_van_mol_lawrence_announces_two_new_hires/</link>
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      <description>NASHVILLE, Tenn. (March 17, 2010) – Dye, Van Mol &amp;amp; Lawrence (DVL), one of the Southeast’s leading public relations and advertising firms, recently hired Aileen Wark as account service associate and Sean Williams as associate designer.

Wark joins the DVL team from the Belmont University Office of Communications, where she served as an intern assisting with media relations and communications for the 2008 Presidential Town Hall Debate. She also interned with Senator Bob Corker’s (R&#45;Tenn.) office. At DVL, she works with the Metro Nashville Emergency Communications District (9&#45;1&#45;1) Board and Psychiatric Solutions, Inc. accounts. She received her Bachelor of Science in public relations with a minor in political science from Belmont University.

Williams comes to the DVL team with a wide variety of education and experience. He previously worked in the media relations office of former Tennessee Gov. Don Sundquist and managed his own freelance design firm, Sean Creative. He volunteers with the Martha O’Bryan Center and Second Harvest Food Bank of Middle Tennessee. He received his Bachelor of Arts in public relations from Harding University and has a Certificate Degree in graphic design from Watkins College of Art and Design.&amp;nbsp;</description>
      <dc:subject>News</dc:subject>
      <dc:date>2010-03-17T16:18:42+00:00</dc:date>
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      <title>Dye, Van Mol &amp;amp; Lawrence Announces Promotion of Michael Graham, New Hire Charnell Thomas</title>
      <link>http://www.dvl.com/news/idex/dye_van_mol_lawrence_announces_promotion_new_hire1/</link>
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      <description>NASHVILLE, Tenn. (Feb. 18, 2010) – Dye, Van Mol &amp;amp; Lawrence (DVL) recently promoted Michael Graham to account service associate and hired Charnell Thomas as receptionist.

Graham previously served as an intern for account services. During his time at DVL, Graham has assisted on several accounts including the Franklin American Mortgage Music City Bowl, Johnston &amp;amp; Murphy and the Metro Nashville Emergency Communications District (9&#45;1&#45;1) Board. Prior to joining DVL, he interned for Scripps Networks and the University of Tennessee Athletic Department with the Lady Vols basketball team. He received his Bachelor of Science in public relations with a minor in business from the University of Tennessee.

Thomas joins DVL from Santa Monica, Calif., where she served as the receptionist for Dimensional Fund Advisors. She previously worked as the personal assistant to Sarah Ferguson, Duchess of York, where she provided direct support to the Duchess and her family. She has extensive experience interfacing with a variety of clients while managing complex company projects.</description>
      <dc:subject>News</dc:subject>
      <dc:date>2010-02-18T22:14:02+00:00</dc:date>
    </item>

    <item>
      <title>Dye, Van Mol &amp;amp; Lawrence Wins Top Honors with Jack Daniel’s for the 2009 Beverage Dynamic Awards</title>
      <link>http://www.dvl.com/news/idex/dye_van_mol_lawrence_wins_top_honors_with_jack_daniels_for_the_2009_beverag/</link>
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      <description>NASHVILLE, Tenn. &#45;  Dye, Van Mol &amp;amp; Lawrence (DVL) was awarded five first place titles as part of the 2009 Beverage Dynamic Awards for its outstanding work on the Jack Daniel&#8217;s brand.

DVL and Jack Daniel’s took top honors in “PR Single Event” for the 2008 Jack Daniel’s World Championship Invitational Barbecue, “PR Campaign” for Toast to the Troops, “Special Video” for the Jack Daniel’s visitor center video and “Press Release” for the Jack Daniel’s Inaugural Barrel. DVL also tied for first in the “Direct Mail” category for the Jack Daniel’s Squire calendar.

&#8220;It&#8217;s a privilege to work with great clients that allow you to do award&#45;winning work,&#8221; said Mark Day, a senior vice president at DVL and leader of the Jack Daniel’s account. &#8220;We treasure our long&#45;standing relationship with Jack Daniel&#8217;s and look forward to continuing to raise the bar as we help them meet their communications objectives.&#8221;

The Beverage Dynamic Awards are held every year to recognize a broad array of innovative beverage alcohol suppliers and their representative agencies by highlighting the specific efforts that distinguish them as a unique brand. For more information about the Beverage Dynamics Awards, visit www.bevinfogroup.com.</description>
      <dc:subject>News</dc:subject>
      <dc:date>2010-01-20T19:14:05+00:00</dc:date>
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    <item>
      <title>Franklin American Mortgage Company Named Title Sponsor of 2010&#45;2013 Music City Bowl</title>
      <link>http://www.dvl.com/news/idex/franklin_american_mortgage_company_named_title_sponsor_of_2010-2013_music_c/</link>
      <guid>http://www.dvl.com/news/franklin_american_mortgage_company_named_title_sponsor_of_2010-2013_music_c/#When:15:27:18Z</guid>
      <description>NASHVILLE, Tenn. – Music City Bowl representatives announced today that Franklin American Mortgage Company will serve as the title sponsor of the Bowl beginning in 2010 through the 2013 event.

“At Franklin American Mortgage Company, we are excited to increase our partnership with the Music City Bowl as the title sponsor,” said Dan Crockett, President and CEO of FAMC.&amp;nbsp; “As one of the fastest growing mortgage companies in the nation, the Music City Bowl allows us to further brand ourselves to our thousands of industry partners and customers across the country.&amp;nbsp; The Bowl also has a tremendous impact in the Nashville community, and we are proud to participate in the many events which comprise the Music City Bowl.”

“Over the past several years, Franklin American Mortgage Company has been a great partner to the Bowl, and we’re excited about moving that partnership to the next level,” said Christine Karbowiak, Bowl Chair.&amp;nbsp; “FAMC’s sponsorship of our annual charity golf tournament and Coaches Luncheon has played a vital role in the success of the Bowl.&amp;nbsp; The addition of this title sponsorship rounds out our relationship with the great company and is a great fit for the Bowl.&amp;nbsp; On behalf of the Bowl, I’d like to thank Dan Crockett and Franklin American Mortgage for their continued support.”

“We are very fortunate to have Franklin American Mortgage stepping into the title sponsorship role with the Bowl,” said Scott Ramsey, President and CEO of the Bowl.&amp;nbsp; “Gaylord Hotels has been an exemplary title sponsor and we are grateful for the invaluable contributions they have made to the Bowl as our title sponsor over the past eight years.&amp;nbsp; We look forward to a similar relationship with Franklin American Mortgage, as they are a highly respected and growing company who will be an ideal title sponsor, committed to the ongoing success of the Bowl for Middle Tennessee.”

Franklin American Mortgage Company also serves as title sponsor of the Franklin American Mortgage Charity Cup, an annual charitable golf tournament featuring administrators, influential donors and celebrity alumnae of the ACC and SEC that serves as the Bowl’s primary charitable fundraising mechanism; and as the title sponsor of the Coaches Luncheon, one of the marquee Bowl week events.

The 2009 Bowl game was played on Sunday, Dec. 27 at 7:30 p.m. CST and featured Clemson University and the University of Kentucky.</description>
      <dc:subject>News</dc:subject>
      <dc:date>2010-01-05T15:27:18+00:00</dc:date>
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    <item>
      <title>Tennessee SCORE Initiative Report</title>
      <link>http://www.dvl.com/news/idex/score_initiative_report/</link>
      <guid>http://www.dvl.com/news/score_initiative_report/#When:21:44:14Z</guid>
      <description>Senator Bill Frist’s effort to reform education in Tennessee was born out of a great need. Looking at the landscape of public education, Tennessee’s schools were behind almost all other states in the Southeast.&amp;nbsp; Sen. Frist wanted to develop a plan that would prepare every high school graduate in the state for college or a career.

The result was the State Collaborative On Reforming Education—Tennessee SCORE. After several months went by and several small mountains of research, statistics and recommendations appeared, DVL gave them legs with an interim annual report, and later, the final report for 2009, SCORE’s “A Roadmap to Success.”

The interim report served as “the state of education in Tennessee.” The amassed research showed facts and figures on every school in the state. Information like average test scores, public funding and teacher training painted a picture showing which direction the state’s education is headed.

But knowing the status of education wasn’t the goal &#45; to reform education, there had to be a plan of attack. So the second report outlined SCORE’s ambitious plan for creating positive change for an underachieving state.

Tennessee SCORE wants the state to be among the top in the Southeast and the nation in only five years, and the recommended first phase won’t require any additional funds. It’s a plan that has raised the eyebrows of media across the state, but more importantly, the public is talking about reforming education.

Like SCORE, DVL’s hopes for our home state’s education system are high, and we’re glad to have played a part in this important collaboration.</description>
      <dc:subject>News</dc:subject>
      <dc:date>2009-12-08T21:44:14+00:00</dc:date>
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