http://www.dvl.com/news News from one of the Southeast's leading PR and Advertising Firms en dvlinteractive@gmail.com Copyright 2011 2011-12-16T13:42:32+00:00 http://www.dvl.com/news/dvl_public_relations_advertising_announces_new_hire/ http://www.dvl.com/news/dvl_public_relations_advertising_announces_new_hire/#When:13:42:32Z NASHVILLE, Tenn. (Dec. 7, 2011) – DVL Public Relations & Advertising recently announced the addition of Josh Wilkerson as interactive art director. Wilkerson joins DVL with experience in multiple media platforms, including interactive and print media. He previously worked as a graphic designer in the Belmont University Communications Department. Wilkerson will produce and develop websites for various clients.   DVL was founded in 1980 in Nashville and has become one of the largest and best-known public relations and advertising agencies in the Southeast. The company serves local, regional and national clients. DVL is also a founding member of the Public Relations Global Network (www.prgn.org). For more information, please visit www.dvl.com. News 2011-12-16T13:42:32+00:00 http://www.dvl.com/news/dvl_public_relations_advertising_announces_dotson_promotion/ http://www.dvl.com/news/dvl_public_relations_advertising_announces_dotson_promotion/#When:21:24:06Z NASHVILLE, Tenn. (August 30, 2011) – DVL Public Relations & Advertising recently announced the promotion of Becky Dotson to vice president. Her promotion comes after successfully leading one of DVL’s largest accounts. She specializes in media relations, special events and product launches. After graduating from the University of Tennessee at Martin, Dotson spent 15 years working in television news, first as a producer at WTVF and then as executive producer at WSMV. She joined DVL in 2010, and is a member of several account teams ranging from retail to healthcare. News 2011-08-30T21:24:06+00:00 http://www.dvl.com/news/dvl_announces_new_hire_and_promotion/ http://www.dvl.com/news/dvl_announces_new_hire_and_promotion/#When:14:00:13Z NASHVILLE, Tenn. (August 3, 2011) – DVL Public Relations & Advertising recently announced the addition of Eva Atkins as media planner/buyer and the promotion of Mallory Phillips to advertising assistant account executive. Prior to DVL, Atkins worked as a media planner for several Nashville-area advertising agencies. She attended the University of Tennessee, and has marketing expertise in the dining, footwear, furniture, nonprofit and tourism industries. In her new role at DVL, Atkins will manage the purchase of print, online, radio and television advertising for all clients. Phillips, a member of DVL’s advertising division, has been promoted from account service associate to assistant account executive. She joined the agency in 2010 following her graduation from Middle Tennessee State University and coordinates advertising and collateral projects for several account teams ranging from education to retail. News 2011-08-08T14:00:13+00:00 http://www.dvl.com/news/dvl_announces_new_hires_hunter_moss_and_jasmine_wiley/ http://www.dvl.com/news/dvl_announces_new_hires_hunter_moss_and_jasmine_wiley/#When:16:22:06Z NASHVILLE, Tenn. (June 16, 2011) – Dye, Van Mol & Lawrence (DVL), one of the Southeast’s leading public relations and advertising agencies, recently hired Hunter Moss and Jasmine Wiley as account service associates. Moss comes to DVL as an account service associate following his graduation from Lipscomb University. Prior to joining DVL, he interned at local marketing firms, as well as the Office of Communication and Marketing at Lipscomb University. Moss is currently working on accounts including Logan’s Roadhouse, AmSurg Corp. and EFT Source. Wiley comes to DVL following her graduation from Belmont University. Prior to joining DVL, she interned at the Tennessee Literacy Coalition and Bridgestone Americas, Inc.  Wiley works on several accounts including Tractor Supply Company, the Complete College Tennessee Campaign and Metro Nashville Emergency Communications District (E-911) Board. News 2011-06-20T16:22:06+00:00 http://www.dvl.com/news/dye_van_mol_lawrence_named_18th_largest_in_nation_for_food_and_beverage_pr/ http://www.dvl.com/news/dye_van_mol_lawrence_named_18th_largest_in_nation_for_food_and_beverage_pr/#When:14:00:01Z NASHVILLE, Tenn. (June 13, 2011) − Dye, Van Mol and Lawrence (DVL) Public Relations and Advertising ranks as the 18th largest food and beverage public relations firm according to the annual O’Dwyer’s 2011 list of largest independent firms in the U.S. DVL is one of only three Southeast-based public relations firms to make this distinguished O’Dwyer’s list. DVL also ranked 63rd on O’Dwyer’s 2011 list of the country’s 151 largest independent public relations firms. The ranking is a result of DVL’s nearly 16 percent growth during the year, placing the firm as the second largest independent firm in Tennessee and one of the largest in the Southeast. DVL partner and president Ronald Roberts is pleased with the firm’s placement on this year’s list. “When you work with DVL, you’re working with a partner that can help you with every aspect of your communications and marketing needs all under one roof,” says Roberts. News 2011-06-13T14:00:01+00:00 http://www.dvl.com/news/dye_van_mol_amp_lawrence_wins_district_gold_addy_amp_local_mosaic_awards/ http://www.dvl.com/news/dye_van_mol_amp_lawrence_wins_district_gold_addy_amp_local_mosaic_awards/#When:19:38:55Z NASHVILLE, Tenn. (MAY 26, 2011)—Dye, Van Mol and Lawrence (DVL) took home a Mosaic Award at the recent Nashville Chapter of the American Advertising Federation (AFFN) luncheon on Thursday, May 19, and also was recognized with three AAF District 7 ADDY awards. DVL was presented with the prestigious Mosaic Award for its Multicultural Ad Campaign on behalf of Goodwill Industries of Middle Tennessee. “We appreciate the opportunity to work for Goodwill and tell the compelling stories of Goodwill clients,” said Jan Mattix, vice president and associate creative director. DVL’s What You Give Me campaign, also for Goodwill, earned the AAF District 7 Gold ADDY for the television spot, It’s a Good Day. “The What You Give Me campaign was used to help donors better understand the role of donations in the lives of those ultimately finding work through Goodwill,” Mattix said. “The commercials communicated the very human and deserving concept of Goodwill. We are proud to support what Goodwill does in the community.”  All District 7 recipients will be recognized for their winning entries at the AAF District Spring Convention in Baton Rouge on April 15. All Gold ADDY winners have now been forwarded to the AAF National competition. In addition to the Goodwill recognition, DVL won District 7 Silver ADDY awards for the J. Alexander’s corporate website and Lipscomb University’s SALT (Service and Learning Together) campaign. News 2011-05-26T19:38:55+00:00 http://www.dvl.com/news/dvl_announces_new_hires_and_promotion1/ http://www.dvl.com/news/dvl_announces_new_hires_and_promotion1/#When:19:41:59Z NASHVILLE, Tenn. (May 16, 2011) – Dye, Van Mol & Lawrence (DVL), one of the Southeast’s leading public relations and advertising agencies, recently announced the additions of Erick Blackwood as broadcast media producer, Kelly Crase as lead web developer, and Melody Paxton as web developer/SEO expert. Blackwood joins DVL with a strong background in video editing, photography and video production and oversees the production of broadcast media at DVL. At Rivals.com and StudioNow, he served various industries, including healthcare, advertising and sports. Blackwood joins DVL after working for several years with LVR Media in Nashville. Crase is a seasoned website developer and programmer. After several years on the corporate training team at Dollar General Inc., she managed online content creation for PureSafety, a health and safety software solutions company. At DVL, Crase produces and develops websites for various clients. Paxton comes to DVL with over 15 years of experience in optimizing websites. As a graphic designer and developer, she served as a front-end web developer in charge of maintenance and new projects for the U.S. National Guard website. While at Dell Computer Corporation, she directed troubleshooting assistance for Homeland Security and NASA. At DVL, Paxton oversees all SEO projects and builds websites for various clients. News 2011-05-16T19:41:59+00:00 http://www.dvl.com/news/dvl_announces_new_worldwide_public_relations_affiliates_in_france_switzerla/ http://www.dvl.com/news/dvl_announces_new_worldwide_public_relations_affiliates_in_france_switzerla/#When:19:31:09Z DVL, the Nashville member of Public Relations Global Network, gains 3 new agency affiliates, bringing its global reach to 42 cities worldwide. NASHVILLE, Tenn., April 28, 2011 – Nashville-based DVL Public Relations & Advertising today announced the addition of new worldwide Public Relations Global Network (PRGN) agency affiliates in France, Switzerland and Brazil. Joining the ranks of PRGN are YESwecan Public Relations in Paris, France, Cabinet Privé de Conseils in Geneva, Switzerland, and LVBA Comunicação Public Relations in São Paulo, Brazil, expanding the network’s global reach and capabilities to two new countries, totalling 24 in all. “We are pleased to add these colleagues in new markets,” said Ronald Roberts, DVL president and chief operating officer.  “They will add to our capabilities to handle client assignments in international markets—now totalling 42 cities where we have active affiliate firms.” New PRGN member agencies are: YESwecan Paris, France www.yeswecan-pr.eu Headed by Director Elizabeth Ebel, YESwecan is a public relations agency that offers a wide array of expertise including healthcare communications, large-scale public causes and sustainable development. YESwecan has shown proven success in creating brand visibility, strong media relationships, brand and product awareness and implementing media events. “Being part of a network like PRGN means so much to our agency,” said Ebel. “It means we’ve joined a group of some of the most effective PR professionals from all over the world. As part of PRGN, we are now able to deliver worldwide campaigns to our clients, which is one of the most valuable services we can offer.” For more than 20 years, the professionalism of the YESwecan team has provided clients such as Unisep, Human Rights Watch and the France Foundation with positive brand recognition and reputation in the media. Cabinet Privé de Conseils (CPC) Geneva, Switzerland www.cpc-pr.com Cabinet Privé de Conseils (CPC), headed by founder and CEO Philippe Eberhard, is a global public relations and strategic communications firm, specializing in senior-level consulting services and expertise in media relations, brand enhancement, corporate and crisis communications, public affairs and international communications.  Their clients touch a wide range of sectors including banking and finance, consumer products and services, government and non-profit, hospitality and tourism, arts and culture. Founded in 2002 in Geneva, CPC has a proven track record in helping private companies, non-profit associations and international institutions achieve their communications objectives and discover solutions to complex problems. “Our agency is proud to represent PRGN in the diverse Swiss market,” said Eberhard. “Strategically located in the heart of Europe, our multilingual team helps extend the network’s reach on the continent while providing an opportunity for the hundreds of multinational corporations and NGOs headquartered here to access an array of top-quality PR professionals around the world.” CPC has built its name upon a history of producing tangible results for clients, which include recognizable brands such as McDonald’s, Procter & Gamble, Eli Lilly, HSBC, easyJet, Nestle Waters, the Champagne region of France and many others. LVBA Comunicação São Paulo, Brazil www.lvba.com.br LVBA Comunicação, headed by Partners and Executive Directors, Flavio Valsani and Gisele Lorenzetti, is a public relations and corporate communications company that has provided a foundation of strategic vision and a focus on trademark protection to its clients for 35 years. LVBA provides expertise in strategic planning, reputation and competitive analysis and provides each client with Institutional Performance Index® and proven results. “For LVBA, joining PRGN is a great opportunity to exchange expertise and best practices in PR on a global basis and generate new business opportunities,” said Lorenzetti. “We believe our addition of 35 years of communications know-how and business success in Brazil and Latin America will help make the network even stronger.” LVBA’s client roster includes recognizable names such as: M&M’s, Nokia, Black&Decker, Colgate, Snickers, WBTV, Whiskas and TWIX. About PRGN More than 1,000 clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in more than 80 markets around the world.  With revenues of more than $110 million (U.S.D.), PRGN is among the world’s top five public relations networks.  PRGN harnesses the resources of 42 independent public relations firms, 65 offices and more than 900 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally.  Visit PRGN online. News 2011-04-28T19:31:09+00:00 http://www.dvl.com/news/dvl_announces_promotions_graham_williamson/ http://www.dvl.com/news/dvl_announces_promotions_graham_williamson/#When:13:49:17Z NASHVILLE, Tenn. (March 18, 2011) – Dye, Van Mol & Lawrence (DVL), one of the Southeast’s leading public relations and advertising agencies, recently announced the promotions of Molly Williamson and Michael Graham to account executive and assistant account executive, respectively. Williamson has been promoted from assistant account executive to account executive. At DVL, she is a member of several account teams, ranging from real estate to sports and specializes in media relations and event/project management. She joined the agency in 2008. Graham has been promoted from account service associate to assistant account executive. He has been with the agency since 2009 and is responsible for writing press materials, developing media relations strategies and executing successful special events for DVL clients. News 2011-04-18T13:49:17+00:00 http://www.dvl.com/news/dvl_announces_new_hires_and_promotion/ http://www.dvl.com/news/dvl_announces_new_hires_and_promotion/#When:18:00:44Z NASHVILLE, Tenn. (March 25, 2011) – Dye, Van Mol & Lawrence (DVL), one of the Southeast’s leading public relations and advertising agencies, recently announced the additions of Betsy Edgeworth and Keith Johnson as controller and art director, respectively, and the promotion of Jill Meyer to account supervisor.  Edgeworth joins DVL with a strong background in accounting and financial management. Before coming to the agency, she served as manager of financial analysis for American Color Graphics and Edgeworth Consulting Group, LLP. She also served as Controller/CFO of a special effects firm in Santa Monica, Calif., where she earned a film credit on the 2005 Alcon Entertainment Film, “Racing Stripes.” At DVL, she oversees all financial areas of the agency. Johnson comes to DVL with extensive experience as a designer and art director, having spent the past several years working primarily with music-related clientele, in both a freelance and full-time capacity. Johnson worked most recently with prominent Nashville businesses Echo/Ticketmaster and CMT. Meyer’s expertise includes planning and implementing media relations campaigns at the local, regional and national levels. Before coming to DVL, she served as Tennessee communications director for the American Cancer Society and as public affairs manager for Bridgestone Americas. She has been with the agency since 2004 as a media relations specialist and currently works on accounts such as Jack Daniel’s and AmSurg. News 2011-03-25T18:00:44+00:00 http://www.dvl.com/news/dvl_announces_promotions/ http://www.dvl.com/news/dvl_announces_promotions/#When:20:16:01Z NASHVILLE, Tenn. (Mar 18, 2011) – Dye, Van Mol & Lawrence (DVL), one of the Southeast’s leading public relations and advertising firms, announces the promotions of four account service members. Courtney Eller, Stacey Wilson and Brian Fulton have been promoted from their roles as account executives to account supervisors. Eller joined the firm in 2004 as an account service associate and also served as an assistant account executive. Wilson came to DVL in 2005 from fashion media agency KCD, Inc. in New York. Fulton joined DVL in 2009 as an account executive after six years at the Nashville Sports Council. Elizabeth Lee, a member of DVL’s advertising division, has been promoted from assistant account executive to account executive.  Lee joined DVL in 2008 after working in music publishing and business management. News 2011-03-18T20:16:01+00:00 http://www.dvl.com/news/dvl_public_relations_amp_advertising_relocates_to_terrazzo_in_the_gulch/ http://www.dvl.com/news/dvl_public_relations_amp_advertising_relocates_to_terrazzo_in_the_gulch/#When:14:04:28Z NASHVILLE, Tenn.—Feb. 4, 2011 - Dye, Van Mol & Lawrence (DVL), a 50-employee public relations and advertising agency,  announced it will relocate its offices to Terrazzo in The Gulch in June. “Our DVL team is looking forward to moving our offices to this vibrant location in The Gulch,” said DVL CEO John Van Mol.  “While our location may be changing, our focus won’t change – to produce great results for our great clients.  “Since the founding of the agency 31 years ago, we have occupied some very distinctive spaces in the downtown Nashville area.  With this move, we are looking forward to being in an area downtown where so much growth and activity is taking place,” Van Mol added. The agency will occupy 21,000 square feet of the fourth floor (the highest floor for commercial tenants) with the right to expand into the remaining available space on that floor in the future.  The entrance will be on the main public plaza at the corner of 12th and Division.  DVL’s logo will also adorn the building exterior. Bo Tyler and Tom Harwell, commercial brokers at Eakin Partners represented DVL. Rob Gage and Robby Davis, commercial brokers at Cassidy Turley, represented Terrazzo. DVL will use Smith Gee Architects and Solomon Builders for the design and construction of the new space. “We believe DVL’s move to the Terrazzo, the first LEED (Leadership in Energy and Environmental Design) certified high-rise in downtown Nashville is significant in that it’s a well-established creative business locating to The Gulch – a LEED certified neighborhood that continues to see increased commitment and interest from the business community,” according to Burgin Dossett, senior vice president of Crosland’s Tennessee division, Terrazzo’s developer. DVL works with more than 40 clients including Jack Daniel’s Tennessee Whiskey, Tractor Supply Company, Bridgestone Americas and two brands of the J.M. Smucker Company, Martha White and White Lily. Currently, DVL is the anchor tenant in the old YWCA building at 209 Seventh Avenue North. The agency has been located at this address since 1993, and prior to that occupied the historic DeMoss Building at 126 2nd Avenue North, next door to what is now the Wildhorse Saloon. About Terrazzo:  Terrazzo is a 300,000 square-foot, $68 million, 14-story mixed-use development, with four levels of retail and office space topped by 117 high-end condominiums.  It is the first fully integrated mixed-use project in The Gulch and downtown Nashville’s first LEED certified high-rise.  Terrazzo is also the first LEED certified mixed-use high rise in Tennessee and the largest LEED certified mixed-use residential high-rise in the Southeast.  Terrazzo is located at 700 12th Avenue South, at the corner of 12th Avenue South and Division Street, at the southern gateway to The Gulch.  For more information about Terrazzo, visit www.terrazzonashville.com. News 2011-02-04T14:04:28+00:00 http://www.dvl.com/news/dvls_john_van_mol_elected_chairman_of_nashville_songwriters_hall_of_fame_fo/ http://www.dvl.com/news/dvls_john_van_mol_elected_chairman_of_nashville_songwriters_hall_of_fame_fo/#When:16:07:12Z NASHVILLE, Tenn. (Feb. 1, 2011) – DVL CEO John Van Mol has been elected to serve as Chairman of the Nashville Songwriters Hall of Fame Foundation, an organization he has served as a board member for the last eight years. “I have tremendous respect and admiration for the songwriters who make Music City what it is,” Van Mol said, “and it’s a great honor and privilege to serve the Nashville Songwriters Hall of Fame.  Our board is committed to honor and expand the legacy of the legendary songwriters the Hall of Fame represents.” The board also elected newly inducted Hall of Fame songwriter Pat Alger and veteran songwriter and publisher Steve Bogard to its 2011/2012 Board of Directors.   The Nashville Songwriters Hall of Fame Foundation, Inc. is the non-profit group that owns and operates the Nashville Songwriters Hall of Fame.  The organization’s principal purposes are to educate, archive, celebrate and honor the legacy of songwriting that is uniquely associated with the Nashville music community.  For more information, please visit www.nashvillesongwritersfoundation.com. News 2011-02-01T16:07:12+00:00 http://www.dvl.com/news/dvl_wins_top_honors_with_jack_daniels_for_the_2010_beverage_dynamic_awards/ http://www.dvl.com/news/dvl_wins_top_honors_with_jack_daniels_for_the_2010_beverage_dynamic_awards/#When:20:00:04Z DVL and Jack Daniel’s took top honors in the following categories: 1st Place for PR Special Event: Jack Daniel’s World Championship Invitational Barbecue 1st Place for News Release: Jack Daniel’s Birthday Celebration Smart Release 1st Place for Press Kit: Jack Daniel’s Birthday Celebration “Liquid Cake Cocktail” 1st Place (tie) for PR Campaign: Jack Daniel’s/USO “Toast to the Troops” campaign 1st Place (tie) for Direct Mail: Squire Calendar 1st Place (tie) for Posters: Jack Daniel’s World Championship Invitational Barbecue The agency also won second place in the PR Campaign category for the Jack Daniel’s Birthday celebration project. “We are honored to partner with great clients and brands that give us a chance to produce award-winning work, year in and year out,” said Mark Day, senior vice president at DVL and leader of the Jack Daniel’s account. “We are fortunate to have worked with Jack Daniel’s and many of our clients for years helping them communicate effectively. While winning awards isn’t our No. 1 priority, it’s certainly nice to be recognized.” DVL executes media relations and judge coordination and planning for the Jack Daniel’s World Championship Invitational Barbecue.  For Toast to the Troops, DVL works with the USO and military installments around the U.S. to coordinate stuffing parties for care packages for U.S. troops serving abroad, along with a celebration concert for the volunteers and base community.  The Jack Daniel’s Birthday celebration is a month-long annual project in September to celebrate the famed product founder’s birthday.  And the Tennessee Squire Association calendar – an annual presentation of the places, personalities and product of Lynchburg, Tenn. – is used as a key communication tool between Jack Daniel’s and some of its most important brand loyalists. The Beverage Dynamic Awards are held every year to recognize a broad array of innovative beverage alcohol suppliers and the agencies that represent them by highlighting specific efforts that distinguish them as a unique brand. For more information about the Beverage Dynamics Awards visit www.beveragedynamics.com. News 2011-01-24T20:00:04+00:00 http://www.dvl.com/news/pat_nolan_selected_for_best_political_column/ http://www.dvl.com/news/pat_nolan_selected_for_best_political_column/#When:14:42:42Z As a part of its recent annual “Best of Nashville” edition, NASHVILLE SCENE writer Bruce Barry talks about DVL’s Senior Vice-President, Pat Nolan, and his weekly “Capitol View Commentary”, which he cites as “Best Political Column”. An insider’s list of Nashville’s top political animals will inevitably include PR executive Pat Nolan, a former journalist and mayoral aide who keeps his political chops sharpened hosting Inside Politics weekly at WTVF’s NewsChannel 5+. The canny and genial Nolan is also a go-to guy for debate moderator and election-night TV analysis gigs. Less visible, though, are the 2,500 words of timely, incisive political analysis Nolan posts weekly deep within WTVF’s navigationally challenged website. It’s easier to find in your inbox, where “Capitol View Commentary” will alight in time for cocktails each Friday if you ask Nolan politely to add you to the list. - Bruce Barry » See “Best-of” Nashville Scene article News 2010-10-07T14:42:42+00:00 http://www.dvl.com/news/dvl_announces_new_hires_july2010/ http://www.dvl.com/news/dvl_announces_new_hires_july2010/#When:19:25:47Z NASHVILLE, Tenn. (July 29, 2010) – Dye, Van Mol & Lawrence (DVL), one of the Southeast’s leading public relations and advertising firms, announces the promotion of Cheryl Bak to assistant account executive, as well as the additions of Barbara Herd and Mallory Phillips as traffic and production manager and account service associate, respectively. Bak joined DVL as an account service associate, completed the year-long program and currently works on accounts including Tractor Supply Company, the Elephant Sanctuary and the Metro Nashville Emergency Communications District (9-1-1) Board. Herd joins the company as traffic and production manager, after working as creative services manager in the marketing and communications department of United Way of Metropolitan Nashville and as a junior designer and traffic coordinator at David Paine + Partners. She received her Bachelor of Fine Arts in painting and print making from East Tennessee State University. Phillips comes to DVL as an advertising account service associate following her graduation from Middle Tennessee State University with a Bachelor of Arts in mass communications. She has held various internships within agencies in Nashville. Phillips works on accounts including Danville Regional Medical Center and Goodwill Industries of Middle Tennessee, Inc. News 2010-07-29T19:25:47+00:00 http://www.dvl.com/news/dye_van_mol_lawrence_wins_in_district_addy_competition_moves_to_nationals/ http://www.dvl.com/news/dye_van_mol_lawrence_wins_in_district_addy_competition_moves_to_nationals/#When:18:30:57Z NASHVILLE, Tenn. (April 20, 2010) – Dye, Van Mol & Lawrence (DVL), one of the Southeast’s leading public relations and advertising firms, was awarded five District Seven ADDY Awards in the 2009 American Advertising Federation competition. Among the awards are Gold and Silver ADDY wins for the Jack Daniel’s World Championship Invitational Barbecue Poster Campaign and DVL’s own holiday card “A Season of Possibilities,” respectively. Another Silver ADDY win included one of the barbecue posters, “Come Check out our Loins.” The ADDY Awards are the largest creative competition in the country with approximately 55,000 local entries competing in cities coast to coast. The district ADDYS are the step prior to the national competition, with Gold and Silver winners continuing to national judging. “We have our clients to thank for our award-winning work,” says agency partner and creative director, Nelson Eddy. “Their vision, leadership and trust in our creative ability allows us to do the work we do. Great work begins with great clients.” News 2010-04-20T18:30:57+00:00 http://www.dvl.com/news/dye_van_mol_lawrence_announces_promotion/ http://www.dvl.com/news/dye_van_mol_lawrence_announces_promotion/#When:18:01:57Z NASHVILLE, Tenn. (April 20, 2010) – Dye, Van Mol & Lawrence (DVL), one of the Southeast’s leading public relations and advertising firms, recently promoted Kristin Hampel to assistant account executive. Hampel joined DVL as an intern, completed the year-long associate program and currently works on accounts including Psychiatric Solutions, Inc. and Johnston & Murphy. Prior to joining DVL, she completed internships with the Knoxville Area Chapter of the American Red Cross and Knoxville-based EdFinancial Services. Hampel received her Bachelor of Science in advertising with a focus in public relations and a double minor in business and Spanish from the University of Tennessee. News 2010-04-20T18:01:57+00:00 http://www.dvl.com/news/dye_van_mol_lawrence_announces_two_new_hires1/ http://www.dvl.com/news/dye_van_mol_lawrence_announces_two_new_hires1/#When:19:41:57Z NASHVILLE, Tenn. (March 25, 2010) – Dye, Van Mol & Lawrence (DVL), one of the Southeast’s leading public relations and advertising firms, recently hired Becky Dotson as account supervisor and Kristin Robinson as account executive. Dotson joins the DVL team after spending 15 years at two Nashville television stations determining news coverage and approach as an executive producer. She uses her knowledge and understanding of the media market and expertise in public relations to serve clients such as Bridgestone Americas, Inc., Pi Beta Phi Fraternity for Women, Psychiatric Solutions, Inc. and Healthcare Management Partners, LLC.  She received her Bachelor of Science in mass communications from the University of Tennessee at Martin. Robinson comes to DVL with extensive experience as a member of various corporate communications teams including Fox Entertainment Group, Lionsgate and Hallmark Channel. She began her career in communications with the Kellogg Company and Epson America.  At DVL, she assists with clients such as Jack Daniels, Nestle Waters North America, Psychiatric Solutions, Inc. and Tractor Supply Company. She received her Bachelor of Arts in public relations with a minor in Spanish from the University of Michigan. News 2010-03-25T19:41:57+00:00 http://www.dvl.com/news/dye_van_mol_lawrence_ranked_among_the_nations_top_pr_firms/ http://www.dvl.com/news/dye_van_mol_lawrence_ranked_among_the_nations_top_pr_firms/#When:20:52:57Z NASHVILLE, Tenn. (March 18, 2010) – Dye, Van Mol & Lawrence (DVL), one of the Southeast’s leading public relations and advertising firms, has moved into the top 50 of the nation’s independently owned PR firms, according to a recent edition of O’Dwyer’s Public Relations News.  DVL moved up 21 spots to No.47 nationwide based on 2009 financial results, up from last year’s ranking of 68th based on 2008 figures. O’Dwyer’s is a public relations industry trade journal, and for years the O’Dwyer’s organization has served as a respected resource for PR firm rankings, with its rankings based on audited financial statements provided by independent CPA firms. News 2010-03-22T20:52:57+00:00 http://www.dvl.com/news/dye_van_mol_lawrence_announces_two_new_hires/ http://www.dvl.com/news/dye_van_mol_lawrence_announces_two_new_hires/#When:16:18:57Z NASHVILLE, Tenn. (March 17, 2010) – Dye, Van Mol & Lawrence (DVL), one of the Southeast’s leading public relations and advertising firms, recently hired Aileen Wark as account service associate and Sean Williams as associate designer. Wark joins the DVL team from the Belmont University Office of Communications, where she served as an intern assisting with media relations and communications for the 2008 Presidential Town Hall Debate. She also interned with Senator Bob Corker’s (R-Tenn.) office. At DVL, she works with the Metro Nashville Emergency Communications District (9-1-1) Board and Psychiatric Solutions, Inc. accounts. She received her Bachelor of Science in public relations with a minor in political science from Belmont University. Williams comes to the DVL team with a wide variety of education and experience. He previously worked in the media relations office of former Tennessee Gov. Don Sundquist and managed his own freelance design firm, Sean Creative. He volunteers with the Martha O’Bryan Center and Second Harvest Food Bank of Middle Tennessee. He received his Bachelor of Arts in public relations from Harding University and has a Certificate Degree in graphic design from Watkins College of Art and Design.  News 2010-03-17T16:18:57+00:00 http://www.dvl.com/news/dye_van_mol_lawrence_announces_promotion_new_hire1/ http://www.dvl.com/news/dye_van_mol_lawrence_announces_promotion_new_hire1/#When:22:14:37Z NASHVILLE, Tenn. (Feb. 18, 2010) – Dye, Van Mol & Lawrence (DVL) recently promoted Michael Graham to account service associate and hired Charnell Thomas as receptionist. Graham previously served as an intern for account services. During his time at DVL, Graham has assisted on several accounts including the Franklin American Mortgage Music City Bowl, Johnston & Murphy and the Metro Nashville Emergency Communications District (9-1-1) Board. Prior to joining DVL, he interned for Scripps Networks and the University of Tennessee Athletic Department with the Lady Vols basketball team. He received his Bachelor of Science in public relations with a minor in business from the University of Tennessee. Thomas joins DVL from Santa Monica, Calif., where she served as the receptionist for Dimensional Fund Advisors. She previously worked as the personal assistant to Sarah Ferguson, Duchess of York, where she provided direct support to the Duchess and her family. She has extensive experience interfacing with a variety of clients while managing complex company projects. News 2010-02-18T22:14:37+00:00 http://www.dvl.com/news/dye_van_mol_lawrence_wins_top_honors_with_jack_daniels_for_the_2009_beverag/ http://www.dvl.com/news/dye_van_mol_lawrence_wins_top_honors_with_jack_daniels_for_the_2009_beverag/#When:19:14:57Z NASHVILLE, Tenn. - Dye, Van Mol & Lawrence (DVL) was awarded five first place titles as part of the 2009 Beverage Dynamic Awards for its outstanding work on the Jack Daniel’s brand. DVL and Jack Daniel’s took top honors in “PR Single Event” for the 2008 Jack Daniel’s World Championship Invitational Barbecue, “PR Campaign” for Toast to the Troops, “Special Video” for the Jack Daniel’s visitor center video and “Press Release” for the Jack Daniel’s Inaugural Barrel. DVL also tied for first in the “Direct Mail” category for the Jack Daniel’s Squire calendar. “It’s a privilege to work with great clients that allow you to do award-winning work,” said Mark Day, a senior vice president at DVL and leader of the Jack Daniel’s account. “We treasure our long-standing relationship with Jack Daniel’s and look forward to continuing to raise the bar as we help them meet their communications objectives.” The Beverage Dynamic Awards are held every year to recognize a broad array of innovative beverage alcohol suppliers and their representative agencies by highlighting the specific efforts that distinguish them as a unique brand. For more information about the Beverage Dynamics Awards, visit www.bevinfogroup.com. News 2010-01-20T19:14:57+00:00 http://www.dvl.com/news/franklin_american_mortgage_company_named_title_sponsor_of_2010-2013_music_c/ http://www.dvl.com/news/franklin_american_mortgage_company_named_title_sponsor_of_2010-2013_music_c/#When:15:27:18Z NASHVILLE, Tenn. – Music City Bowl representatives announced today that Franklin American Mortgage Company will serve as the title sponsor of the Bowl beginning in 2010 through the 2013 event. “At Franklin American Mortgage Company, we are excited to increase our partnership with the Music City Bowl as the title sponsor,” said Dan Crockett, President and CEO of FAMC.  “As one of the fastest growing mortgage companies in the nation, the Music City Bowl allows us to further brand ourselves to our thousands of industry partners and customers across the country.  The Bowl also has a tremendous impact in the Nashville community, and we are proud to participate in the many events which comprise the Music City Bowl.” “Over the past several years, Franklin American Mortgage Company has been a great partner to the Bowl, and we’re excited about moving that partnership to the next level,” said Christine Karbowiak, Bowl Chair.  “FAMC’s sponsorship of our annual charity golf tournament and Coaches Luncheon has played a vital role in the success of the Bowl.  The addition of this title sponsorship rounds out our relationship with the great company and is a great fit for the Bowl.  On behalf of the Bowl, I’d like to thank Dan Crockett and Franklin American Mortgage for their continued support.” “We are very fortunate to have Franklin American Mortgage stepping into the title sponsorship role with the Bowl,” said Scott Ramsey, President and CEO of the Bowl.  “Gaylord Hotels has been an exemplary title sponsor and we are grateful for the invaluable contributions they have made to the Bowl as our title sponsor over the past eight years.  We look forward to a similar relationship with Franklin American Mortgage, as they are a highly respected and growing company who will be an ideal title sponsor, committed to the ongoing success of the Bowl for Middle Tennessee.” Franklin American Mortgage Company also serves as title sponsor of the Franklin American Mortgage Charity Cup, an annual charitable golf tournament featuring administrators, influential donors and celebrity alumnae of the ACC and SEC that serves as the Bowl’s primary charitable fundraising mechanism; and as the title sponsor of the Coaches Luncheon, one of the marquee Bowl week events. The 2009 Bowl game was played on Sunday, Dec. 27 at 7:30 p.m. CST and featured Clemson University and the University of Kentucky. News 2010-01-05T15:27:18+00:00 http://www.dvl.com/news/score_initiative_report/ http://www.dvl.com/news/score_initiative_report/#When:21:44:14Z Senator Bill Frist’s effort to reform education in Tennessee was born out of a great need. Looking at the landscape of public education, Tennessee’s schools were behind almost all other states in the Southeast.  Sen. Frist wanted to develop a plan that would prepare every high school graduate in the state for college or a career. The result was the State Collaborative On Reforming Education—Tennessee SCORE. After several months went by and several small mountains of research, statistics and recommendations appeared, DVL gave them legs with an interim annual report, and later, the final report for 2009, SCORE’s “A Roadmap to Success.” The interim report served as “the state of education in Tennessee.” The amassed research showed facts and figures on every school in the state. Information like average test scores, public funding and teacher training painted a picture showing which direction the state’s education is headed. But knowing the status of education wasn’t the goal - to reform education, there had to be a plan of attack. So the second report outlined SCORE’s ambitious plan for creating positive change for an underachieving state. Tennessee SCORE wants the state to be among the top in the Southeast and the nation in only five years, and the recommended first phase won’t require any additional funds. It’s a plan that has raised the eyebrows of media across the state, but more importantly, the public is talking about reforming education. Like SCORE, DVL’s hopes for our home state’s education system are high, and we’re glad to have played a part in this important collaboration. News 2009-12-08T21:44:14+00:00 http://www.dvl.com/news/van_mol_wins_career_achievement_award/ http://www.dvl.com/news/van_mol_wins_career_achievement_award/#When:16:51:53Z “This is a team award for everyone at DVL,” said Van Mol. “You can’t win an award like this without the great work and support of the people around you.” As DVL’s CEO, Van Mol is still very involved in day-to-day operations. Van Mol says that he still enjoys the work, and the group he does it with. “DVL is an exciting place for youth and experience alike. This is a great time in our agency’s history and it is a lot of fun—and a lot of hard work—every day. That’s the way I like it.” News 2009-11-13T16:51:53+00:00 http://www.dvl.com/news/camp_jackfinding_out_whats_inside/ http://www.dvl.com/news/camp_jackfinding_out_whats_inside/#When:16:34:00Z Jack Daniel’s is more than whiskey. It’s more than what is actually in the bottle. It’s a brand filled and flowing with stories, which shared among consumers have helped make Jack Daniel’s an internationally renowned name. Understanding Jack Daniel’s as a brand requires more than a typical training session. That’s why when Brown-Forman, Jack Daniel’s parent company, needs to educate employees or agency representatives about the many nuances of the brand, they send them to Lynchburg, Tenn. for Camp Jack. DVL partner, creative director and Jack Daniel’s brand historian Nelson Eddy worked with Brown-Forman to design Camp Jack in 2006 as a unique, three day brand training experience. Brown-Forman selects 12 to 15 camp attendees to be immersed in the people, the place, the process and the rich Jack Daniel’s tradition. DVL coordinates every logistic for Camp Jack, from organizing the itineraries to producing the award-winning collateral materials that are distributed to campers. Whether working hands-on as apprentices at America’s oldest registered distillery or hiking through the woods to Jack’s original still site, campers drink deeply from the brand tradition that has made Jack Daniel’s more than whiskey. News 2009-09-17T16:34:00+00:00 http://www.dvl.com/news/dvl_creates_national_awareness_for_autovantage/ http://www.dvl.com/news/dvl_creates_national_awareness_for_autovantage/#When:16:31:00Z One of the most challenging public relations tasks is to create positive awareness on a national scale. So when AutoVantage wanted to generate awareness and enhance their brand, DVL took their message to the masses. DVL created a strategic framework and a solid plan to implement the fourth annual “In the Driver’s Seat AutoVantage Road Rage Survey.” The survey asks residents in the 25 largest American cities about their observations of rude drivers and their habits. Due to the follow up and pitch efforts of DVL, Reuters broke the results of the 2009 survey, which was subsequently covered by MSNBC, US News & World Report, Fox News, ABC News, CBS News and others, including several international media outlets. Stories ran in papers across the country, including a front-page mention in USA Today. The 2009 survey resulted in millions of media impressions for AutoVantage. In the survey, New York was named the worst city for road rage. Locally produced and nationally recognized outlets like NBC’s “Today Show,” the New York Post and the New York Daily News widely featured the story and David Letterman’s monologue on “The Late Show” also included the survey results. Getting the attention of the national media is an exciting challenge. It takes more than an exciting story—it requires the help of a knowledgeable and experienced public relations partner. News 2009-09-16T16:31:00+00:00 http://www.dvl.com/news/jack_daniels_uso_toast_to_the_troops_event_to_be_held_at_bristol/ http://www.dvl.com/news/jack_daniels_uso_toast_to_the_troops_event_to_be_held_at_bristol/#When:21:55:00Z Operation USO Care Package Stuffing Party and Concert on Tap LYNCHBURG (pop. 361), Tenn. (August 17, 2009) – Tennessee National Guard service members and their spouses, members of the NASCAR community, USO volunteers and Jack Daniel’s employees will assemble 10,000 USO care packages at Earhart Campground East adjacent to Bristol Motor Speedway as part of the Jack Daniel’s/USO “Toast to the Troops” program. The event will be held prior to the Sharpie 500 race at Bristol on Aug. 22, and is the 11th stuffing party since Toast to the Troops was launched in 2005.  Through Toast to the Troops, Jack Daniel’s collects personal messages of support, or “toasts,” to include in USO care packages. Following the care package stuffing party, ten-year Army veteran and country music star Craig Morgan will perform a free concert for all volunteers and fans attending the race. “Since this program began, we’ve had the opportunity to see firsthand the great sacrifices that our friends serving in the military, as well as their spouses and families on the home front, make for our country,” said Tim Rutledge, Brand Director Americas for Jack Daniel’s. Rutledge said this “Toast” event would be very special since a majority of the volunteers would be members and spouses of the 278th Armored Cavalry Regiment of the Tennessee National Guard that is being redeployed to the Middle East later this year.  “We’re humbled and honored that these heroes will be joining us in Bristol, and we look forward to spending a wonderful day with them and recognizing their many contributions to our country,” he added. “It is a privilege to be a part of such a worthy event,” said Lt. Colonel James Blevins, Squadron Commander of the 278th.  “Our soldiers and families are looking forward to participating in ‘Toast to the Troops,’ knowing the care packages are being sent to our military brothers and sisters serving in harm’s way.” Citizens can go to www.jackdaniels.com  to fill out the special “toasts” that will be included in USO care packages for troops deploying to Afghanistan, Iraq and other overseas locations, as well as troops arriving and departing on rest and recuperation (R&R) flights.  The care packages, sponsored for $25 each, include approximately $75 worth of items requested by service members, such as prepaid international calling cards, toiletries, sunscreen, playing cards, disposable cameras and snacks. “We thank Jack Daniel’s for their continued support,” said Elaine Rogers, administrator of the Operation USO Care Package program.  “Since 2005, these events have been an excellent opportunity for local communities to demonstrate their support for our men and women in uniform and their families.”  Craig Morgan has been a part of every Jack Daniel’s/USO Toast to the Troops event and fulfilled a lifelong dream last September when he was invited to join the Grand Old Opry at a Toast event at Fort Bragg, North Carolina, where he was stationed from 1990-1992.  Morgan has entertained troops in Iraq and Afghanistan and is a recipient of the USO Merit Award, an honor shared by the late Bob Hope. “It has been an honor and privilege for me to perform for our military service members and their families, and the Toast to the Troops program is one way of letting them know how much we love, respect and appreciate everything they do for us,” said Morgan.  “Their sacrifices, both abroad and on the home front, cannot be measured, and we all owe them a tremendous debt of gratitude.” BNA Records recording artist Morgan has made a name for himself with massive radio airplay of his signature hits.  Morgan’s current album That’s Why features the hit single “Love Remembers” and his current single, “Bonfire.”  The new releases follow his Top 10 hit and fan-favorite, “International Harvester.”  Other Top 10 hits include “Little Bit of Life,” “Tough,” “Almost Home,” “Redneck Yacht Club,” and “That’s What I Love About Sunday” – which spent five weeks at No. 1 and was Billboard’s Most Played Country Song of the Year in 2005. Richard Childress, president and CEO of Richard Childress Racing, will be on hand to take part in the program. Childress owns and operates Richard Childress Racing and fields four Chevrolets in the NASCAR Sprint Cup Series, including the No. 07 Jack Daniel’s Impala SS driven by Casey Mears. “It’s an honor for RCR to be involved in the ‘Toast to the Troops’ program with Jack Daniel’s and the USO,” said Childress. “I’ve seen first-hand the efforts of the National Guard and other branches of the military in Iraq and I couldn’t be more proud to be an American knowing that those brave men and women are protecting us. The folks at Jack Daniel’s show their patriotism in so many ways and teaming up with the USO for the ‘Toast to the Troops’ program is the continuation of that great tradition.” Due to heightened security, individuals can no longer send letters and packages addressed to “Any Service Member.”  The Operation USO Care Package program is the best way to send a message of encouragement directly to a service member and provide a touch of home.  The USO has distributed more than 1.5 million care packages since the program’s inception in 2003.  More information on the Operation USO Care Package program and other USO programs can be found at www.uso.org. News 2009-08-20T21:55:00+00:00 http://www.dvl.com/news/winners_selected_in_bridgestone_americas_safety_scholars_teen_driver_video_/ http://www.dvl.com/news/winners_selected_in_bridgestone_americas_safety_scholars_teen_driver_video_/#When:15:15:00Z More than 12,000 online votes determine grand prize winners; each receives $5,000 college scholarship and a set of tires. Taking their cue from an eclectic range of inspirations, including rap videos, emotional personal stories and important topical issues, students from across the country grabbed their video cameras and got behind the lens to produce creative and compelling messages to hopefully save lives.  Now, three of these talented teenagers have been awarded college scholarships for their efforts. Bridgestone Americas has announced the Grand Prize winners of its third annual Safety Scholars video contest, a national competition that is part of the company’s overall youth auto safety education efforts.  In the competition, Safety Scholars entrants, who are between 16 and 21 years old, created short videos about auto safety and, new for this year, how to be more environmentally conscious when using a vehicle.  A team of judges narrowed down the more than 800 videos to select the top 10 finalists for online judging.  More than 12,000 votes on www.safetyscholars.com  were tallied to determine the three Grand Prize winners, whose videos can be seen on the Web site. “For the past three years, Safety Scholars has proven to be one of the most effective ways for us to communicate our automotive safety message to teens,” said Christine Karbowiak, Executive Vice President, Community and Corporate Relations, Bridgestone Americas, Inc.  “These videos are so impactful.  Last year’s Safety Scholars’ videos were used as public service announcements, airing more than 9,000 times and reaching more than 53 million people.  This year we hope to reach even more viewers with the ultimate goal of making the roads safer for everyone.” Each of the three Grand Prize winners receives a $5,000 college scholarship and a set of Bridgestone-or Firestone-brand tires.  Additionally, the teens’ videos may be used on television stations nationwide as part of a public service announcement campaign.  These public service announcements are supported by Bridgestone Americas in cooperation with Driver’s Edge, a national non-profit organization which provides free classroom and behind-the-wheel defensive driving instruction for teens in cities across the United States. About the winners: Christopher Baugh, an 18-year-old from of Glen Allen, Va., created a humorous piece reminiscent of a typical hip-hop music video. Instead of boasting about flashy rims, hydraulics and nice cars, however, the rapper focuses on safety tips such as buckling seat belts and reading road signs.  Baugh is an incoming freshman at Syracuse University. Eric Dachman, an 18-year-old from Scottsdale, Ariz., and rising freshman at Arizona State, warns of texting while driving.  His video shows the windshield of a moving car, and as the driver sends more and more texts, it becomes covered with them, impairing his driving ability.  The video ends with the simple message:  “Use a designated texter.”  Juliana Hinojosa, a 19-year-old from San Antonio, Texas, is a sophomore at Texas State University. Her emotional video is inspired by her 22-year-old brother Ryan, who was killed in an auto accident at the hands of a drunk driver.  The video depicts various family members and friends who were impacted by Ryan’s death.  Hinojosa summarizes her message to other drivers with, “Don’t drive drunk…you never know who you’ll wind up hurting.” News 2009-08-18T15:15:00+00:00 http://www.dvl.com/news/dvl_wins_best_of_show/ http://www.dvl.com/news/dvl_wins_best_of_show/#When:16:03:01Z When DVL began sending Rescue Rex into schools, its only intention was for the friendly dinosaur to teach kids how and when to call 9-1-1. The program was a winner in classrooms, but now the Rescue Rex program has scored another win: it won Best of Show at the 2009 Nashville Public Relations Society of America (PRSA) Parthenon Awards. DVL works with the Emergency Communications District of Metropolitan Nashville (ECD) to educate callers of all ages on the right and wrong way to use 9-1-1 using a mix of public relations, influential radio and billboard advertising. The results tell the story.  9-1-1 call volume has decreased as have the non-emergency calls which hinder response to real emergencies. But the best result came when a young student called 9-1-1 and saved her mother’s life, thanks to a lesson she learned from Rescue Rex. Along with Best of Show – the highest award given by the Nashville PRSA – DVL won a total of 23 awards, including 10 Parthenons. News 2009-06-17T16:03:01+00:00 http://www.dvl.com/news/the_very_best_recognition/ http://www.dvl.com/news/the_very_best_recognition/#When:14:34:00Z To its 11 wins at the district level, DVL is proud to add three more regional Addy’s for creative excellence in advertising.  The awards were garnered in competition against the “big” agencies in traditional advertising hotspots like Atlanta, Boston, Miami and New York. Winning awards, especially from your creative peers, is always nice.  But winning a client’s respect for your thinking and work because of its results is the very best form of recognition.  “More than just BBQ” Poster Series | Gold ADDY Award - Barbecue Pitmaster Crown | Gold ADDY Award - Jack Daniel’s Welcome Center Video | Silver ADDY Want to view this award winning video? Stop by the distillery in Lynchburg, TN. News 2009-05-05T14:34:00+00:00 http://www.dvl.com/news/dye_van_mol_lawrence_announces_promotion_new_hire/ http://www.dvl.com/news/dye_van_mol_lawrence_announces_promotion_new_hire/#When:15:57:00Z NASHVILLE, Tenn. (April 27, 2009) – Dye, Van Mol & Lawrence has promoted Molly Williamson to assistant account executive and has hired Mike Ferguson as a copywriter. Williamson had previously served at as both an intern and then an account associate at DVL.  During her time at DVL, she has assisted on several accounts including Logan’s Roadhouse, Martha White, Bridgestone Americas, Inc., Bravo Gelato, Music City Bowl, Metro Nashville 9-1-1 and Tractor Supply Company.  She will continue to work on media relations and special events projects for these and other clients.  Prior to joining DVL, Williamson interned with CBS Radio, the Ohio Secretary of State and CMT.  She earned a B.A. in Communications from The Ohio State University. Ferguson brings a vast knowledge of creative writing to DVL, having previously worked in multiple media formats including print, outdoor, radio, television and interactive.  Prior to joining DVL, he worked as a copywriter at Earnhart and Friends, an agency in Bowling Green, Ky., where he worked in a variety of marketing fields.  Ferguson earned a B.A. in Mass Communications with a focus in Advertising at the University of South Florida. Dye, Van Mol & Lawrence, Inc., (www.dvl.com) was founded in 1980 and has more than 45 staff members. DVL is a full-service public relations and advertising agency based in Nashville. One of the largest and best-known agencies in the Southeast, the company serves local, regional and national clients including Jack Daniel’s, Bridgestone Firestone and Tractor Supply Company, among others. For more information, please contact Elizabeth Lewis at 615.780.3319 or elizabeth.lewis@dvl.com.  News 2009-04-27T15:57:00+00:00 http://www.dvl.com/news/amplifying_americas_voice/ http://www.dvl.com/news/amplifying_americas_voice/#When:20:10:00Z One great indicator of a company’s reputation is its ability to attract the best and most innovative thinkers. With DVL`s help, Bridgestone Americas, Inc. becomes a channel of innovation through its Safety Scholars Video Contest. The contest invites the best and brightest high school and college students to create short videos about automotive safety. And after selecting the top videos, Bridgestone takes their videos and airs them as Bridgestone brand public service announcements across the country. The spots were aired more than 3,200 times by hundreds of stations, grossing more than 14 million audience impressions. The top four filmmakers from the 2008 contest recently came to the 2009 Chicago Auto Show where their videos were shown to automotive journalists from all over the country. At Bridgestone Americas’ official press conference, the videos were again shown alongside rollouts of Bridgestone’s newest products. News 2009-03-16T20:10:00+00:00 http://www.dvl.com/news/dvls_diversity_work_takes_top_prize/ http://www.dvl.com/news/dvls_diversity_work_takes_top_prize/#When:19:00:00Z From crisis communications to impactful advertising, DVL has long been involved in handling communications issues regarding diversity. Now that work is being recognized for its creative excellence. The American Advertising Federation Nashville presented the inaugural Judge’s Favorite Given for Diversity award to DVL at the 2009 ADDY awards on February 21. This special recognition was presented to the agency for its work with the Nashville International Airport to promote Black History Month. Along with the Diversity award, DVL won 11 awards for advertising excellence.  Thanks to a portfolio of great clients, DVL continues to generate results through award-winning work. News 2009-02-23T19:00:00+00:00 http://www.dvl.com/news/best_places_to_work_award/ http://www.dvl.com/news/best_places_to_work_award/#When:19:58:00Z For the third consecutive year, DVL has been named one of the best places to work by the Nashville Business Journal. The award takes on special meaning to DVL’s leaders because employees of the company, not third parties, determine the winners. DVL president Ronald Roberts explains:  “We know that our employees will give 110 percent while they’re here, but we know that other things in their lives outside of work are more important, and we respect that.” The work culture this creates is unique, and it keeps DVL’s employees around. While the average tenure in public relations/advertising is only three years, DVL employees average 8.5. Perhaps some of DVL’s most telling signs of success are the former employees who choose to return. Vice president and senior account supervisor Heather MacDonald left DVL for several years in the early 90s to work for other companies, only to return several years later. “Sometimes you leave home to pursue other opportunities,” recalls MacDonald, “and that can help you appreciate just how great the opportunities you already had were.” News 2009-02-19T19:58:00+00:00 http://www.dvl.com/news/client_the_west_end_realtor_party/ http://www.dvl.com/news/client_the_west_end_realtor_party/#When:14:57:00Z Given the headlines, this has to be a tough time for real estate, especially downtown condominiums, right? That’s why West End Luxury Condominiums came to DVL. DVL planned and orchestrated an Open House/VIP Party for Nashville-area Realtors® to increase awareness of and interest in the magnificent property. DVL coordinated all logistics for the event — catering, entertainment, lighting, signage — and crafted an iMail invitation and informational takeaways. The theme for the party was based on the DVL-created tagline "Expand Your View of City Living," a phrase that accents the property's primary point of difference — an unusually large space for condominium living. West End Condominiums received media coverage in Nashville's two top social magazines, NFocus and Nashville Lifestyles, the Nashville Business Journal and pre- and post-event coverage on WKRN and WZTV. More than 150 VIPs and Nashville-area Realtors® attended the party, exceeding the client's attendance goal of 100 and generating a number of sales prospects already. News 2009-01-12T14:57:00+00:00 http://www.dvl.com/news/jdwc_annual_poster_series/ http://www.dvl.com/news/jdwc_annual_poster_series/#When:00:14:00Z In today’s high-tech world, it’s important that communications professionals utilize the appropriate technology for the brand and message they’re trying to communicate. In the case of the annual Jack Daniel’s Barbecue poster series, we use one of the oldest (and slowest) technologies available to convey our message – the letterpress. Illustrations are hand-carved and each poster is individually printed. These posters, placed in country stores, supermarkets, visitor’s centers and town squares, annually draw more than 25,000 visitors to Lynchburg – a town with one stoplight. The posters have become a coveted collector’s item and, over the past three years, have received 11 Addy awards. Just goes to show that in communications old-fashioned doesn’t necessarily mean irrelevant. News 2008-10-08T00:14:00+00:00 http://www.dvl.com/news/in_the_kitchen_with_white_lily/ http://www.dvl.com/news/in_the_kitchen_with_white_lily/#When:22:11:00Z DVL is putting the finishing touches on a dual-purpose baking video for White Lily. This three-minute video features simple techniques for making delectable homemade cookies using 100% soft wheat White Lily flour.  The clip will be shown at several Southern Women’s Shows starting in September, as well as being featured online at www.whitelily.com. Hosted by baking consultant Dede Fuson, each of the five segments is short, but informative. The subjects covered are basic how-to’s that every cook can benefit from, including pan selection, baking temperatures, cookie cutters, as well as decorating cookies for special occasions. The video was shot and produced in Nashville in a newly remodeled kitchen, appealing to the brand’s target consumers. DVL is proud to take this traditional baking brand to a new generation of consumers with online video. News 2008-10-07T22:11:00+00:00 http://www.dvl.com/news/bridgestone_firestone_online_contest_drives_results/ http://www.dvl.com/news/bridgestone_firestone_online_contest_drives_results/#When:22:29:01Z Motor vehicle crashes are the number one killer of America’s teens, according to the National Highway Traffic Safety Administration. Every day, fatal auto collisions claim the lives of more than 20 young drivers. As part of its ongoing youth safety education initiative, Bridgestone needed to develop an innovative program to educate new drivers about auto and tire safety. DVL planned and executed the Safety Scholars Video Contest allowing Bridgestone to address the life-and-death issue of safety behind the wheel with teenagers, using a method that resonated with them.  Safety Scholars is an Internet-based contest in which young drivers submit short videos about topics including seat belt usage, drunk driving and in-vehicle distractions. Teenagers from across the country utilized a variety of techniques to effectively and creatively deliver their message, including animation, stop-motion photography with Lego® figures and dramatic first-person testimonials. More than 600 video entries were submitted during the 2008 contest, and 10,000-plus online votes were tallied to determine the grand prize winners from among 10 finalists. The Safety Scholars website received 50,000 unique site visits and 2.3 million hits. When finalists’ videos were posted to YouTube™, they were viewed more than 85,000 times; additionally, Safety Scholars MySpace and Facebook pages generated hundreds of friends. Contest winners attended the Chicago Auto Show, where they showcased their videos to a select group of automotive journalists. The Safety Scholars program received coverage in national, regional and local trade and consumer press, including articles in Auto Week, Tire Business, the Tampa Tribune, the San Diego Union-Tribune, and the Orange County Register, plus stories on television network affiliates across the country. News 2008-08-21T22:29:01+00:00 http://www.dvl.com/news/dvl_writes_the_book_on_new_media/ http://www.dvl.com/news/dvl_writes_the_book_on_new_media/#When:21:15:01Z But the technology continues to change so there is, in fact, always something new. At DVL, we are continually looking for ways to use the Web and its resources to improve our clients’ communications.  We are proud to report that the recently published book, “Utilizing New Media in Public Relations,” features a chapter penned by our own John Van Mol, with contributions from DVL’s interactive team.  John’s section focuses on new media’s use in today’s changing public relations landscape. News 2008-04-24T21:15:01+00:00 http://www.dvl.com/news/toasting_our_troops/ http://www.dvl.com/news/toasting_our_troops/#When:18:27:00Z Since 2005, DVL has proudly assisted Jack Daniel’s with its Toast to the Troops campaign.  Through this unique effort, Jack Daniel’s collects personal messages of support - or toasts -  to include in USO care packages for our servicemen and women. We recently completed our eighth event at Fort Bragg, North Carolina, where military spouses, Jack Daniel Distillery employees and USO volunteers stuffed more than 10,000 care packages in a fun-filled day of music, food and celebration.  To date, more than 90,000 packages with special Jack Daniel’s toasts have been sent to our troops. The campaign has garnered millions of media impressions.  More importantly, the campaign has let our client’s military friends and their spouses know how much Jack Daniel’s supports them and truly appreciates everything they do for our country. News 2008-01-30T18:27:00+00:00 http://www.dvl.com/news/shrek_dvl_and_comdata/ http://www.dvl.com/news/shrek_dvl_and_comdata/#When:17:25:00Z DVL recently created an animated TV spot for Comdata, a leader in payment and cash transfer technologies. The spot uses a computer-animated line drawing of a payment card’s magnetic strip to creatively deliver the company’s message. Pasha Ivanoff with Sputnik Studio in Santa Monica, California, animated the spot.  Pasha’s background includes work on some of Hollywood’s most recognizable hits, including Oscar-nominated films “Ice Age,” “Madagascar” and “Shrek.” News 2007-12-07T17:25:00+00:00