October 10, 2013

JACK DANIEL DISTILLERY INTRODUCES THE NEW JACK DANIEL’S WINTER JACK TENNESSEE CIDER

GET IT WHILE IT’S COLD…OUTSIDE: Limited Seasonal Offering Blends Apple Cider Liqueur, Jack Daniel’s Tennessee Whiskey, Holiday Spices

LYNCHBURG (POP. 361), TENN., (October 10, 2013)—This winter, the Jack Daniel Distillery introduces Jack Daniel’s Winter Jack Tennessee Cider (Winter Jack), a new cider flavor experience that’s best served warm when the temperature outside starts to drop.

Winter Jack, launching this fall and available in limited markets throughout the U.S., is crafted with world-renowned Jack Daniel’s Old No. 7 Tennessee Whiskey. The whiskey is mingled with a seasonal blend of apple cider liqueur with holiday spices.

“Winter Jack brings together two complementary tastes in a new way,” said Jack Daniel’s Master Distiller Jeff Arnett. “The quality and character of Winter Jack is in keeping with the Jack Daniel’s tradition. We think our friends will enjoy the spiced warmth of this new flavor experience that is crafted with our Jack Daniel’s Tennessee Whiskey as its foundation.”

Arnett noted that the flavor characteristics of warm apple cider spices and Jack Daniel’s create a uniquely smooth character. Hints of apple, clove, cinnamon and orange along with the toasted oak and subtle vanilla notes of Jack Daniel’s Tennessee Whiskey make this product unlike any other offering in the flavored category, according to Arnett.

Due to the success of a test launch last year in New Hampshire, Winter Jack hits more shelves in October and will be available through February in the following states: Alaska, Colorado, Connecticut, Delaware, Georgia, Idaho, Illinois, Indiana, Kentucky, Maine, Maryland, Michigan, Minnesota, Massachusetts, Nevada, New Hampshire, New Jersey, New York, North Dakota, Ohio, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Washington and Wisconsin. Winter Jack is 30 proof and will be available in a 750ml bottle size at a suggested retail price of $18.00.

Make this winter a season to remember. Drink responsibly.

JACK DANIEL’S and WINTER JACK are trademarks of Jack Daniel’s. ©2013 JD. Whiskey Specialty. 15% Alc./Vol. Jack Daniel Distillery, Lynchburg Tennessee.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Country Cocktails and Jack Daniel’s Tennessee Honey.

Client:
http://www.jackdaniels.com