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Tuesday, September 14, 2010

Mark Day

featuring Mark Day

Putting Together a Press Kit

Senior vice president and leader of the Jack Daniel’s account team, Mark Day, was interviewed recently by Inc. magazine. See what he has to say about the nuances of producing and distributing press kits and developing relationships with journalists.

When creating publicity materials for the “Back Jack” campaign that seeks to turn Jack Daniel’s birthday into a national holiday, public-relations firm DVL, which is based in Nashville, included archival photos of the liquor’s namesake and high-quality downloadable videos talking about his history.

“He’s celebrating what would be his 160th birthday,” says Mark Day, senior vice president at DVL. “We want to point out to the media that Jack Daniels actually was a real man. [The kit] becomes a library of all things Jack Daniels for the particular birthday promotion.”

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