pradical blog

Great people. Great work. Great results. Whether we’re working with a large corporation or a start-up, we go the extra mile to provide creative solutions to communication needs.  Along the way, we’ve picked up some great insights.

Facebook – More Social Than You Think

Tue, February 21, 2012
How do you use Facebook?  Are you simply sharing links to cat videos on YouTube or posting pictures of your friends, kids and self? Or are you part of a growing audience that treats Facebook as a personal focus group? Many of my “friends” now use Facebook as a resource for finding skilled professionals, new [...]

Using my Smartphone to make a phone call – are you kidding?

Fri, February 17, 2012
There’s email, text, instant messaging, Facebook, Google +, Twitter…the list goes on and on for ways you can stay in touch with your family, friends and clients.  We’re more wired and connected than ever, but for some reason, we seem to have a growing aversion to actually picking up the phone, dialing numbers and making [...]

Half a Century Young and Still Relevant? Just Ask “Cleopatra” How She Does It

Fri, February 10, 2012
Reinventing one’s brand to appeal to the ever-changing whims of consumers in the 21st century marketplace is tricky. One key to success is to preserve what initially appealed to your stakeholders, while adapting other elements to be relevant, current and marketable based on today’s trends. Want a blueprint for success? Enter stage right, Cleopatra-style, of [...]

Ads Revealed Early for Sunday’s Big Game

Fri, February 3, 2012
So what makes the commercials so special? Most people would probably say the surprise factor. In fact, a great deal of people watch the big game just to catch the commercials. People don’t want to feel left out the next day at work when their co-workers ask them, “Did you see that Darth Vader kid? [...]

#Election2012

Mon, January 30, 2012
Some of us remember—and some of us have read about—the first televised presidential debate between Richard Nixon and John F. Kennedy, Jr. in 1960. At a time when television was cutting-edge technology, it can be argued that Nixon lost that debate, and subsequently the election, because of how he appeared to the public on the [...]

Changes to Google Search Could Give Google+ an Edge

Fri, January 13, 2012
Changes to the world’s most popular search engine could have marketers re-thinking, or at least expanding, their social media strategy. Company Facebook pages are widely considered to be the secondary branded destination outside of company websites, but new Google search features could challenge that trend. Google+ content will now surface more prominently in Google web [...]

Public Relations Redefined

Thu, January 5, 2012
Soon the Public Relations Society of America will redefine the definition of public relations, incorporating social media. Currently, the definition is, “Public relations helps an organization and its publics adapt mutually to each other,” which many agree is vague. A New York Times article outlines the importance of developing a better definition of “public relations” [...]

Twitter Launches ‘Brand Pages’ for Marketers

Mon, December 19, 2011
Twitter recently dove a little deeper into the branding game with the announcement of a brand page program on the social media platform. New brand pages will allow advertisers to customize page headers to include its logo and tagline prominently. Brands can highlight their best content by controlling the message visitors see when they first [...]

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