As part of an ongoing branding/awareness campaign, we have assisted Pi Beta Phi national fraternity for women in its pursuit to expand its presence on college campuses.  Dye, Van Mol & Lawrence developed a two-part awareness package that is customized for the individual school by updating references to the university’s name and inserting school-specific data and photos.  The first part of the package is a suitcase-shaped box that is delivered to the key staff member on campus in charge of inviting

new fraternities to join the school and, thus, create an extension of that organization on campus.  If part one is well-received, Pi Beta Phi is invited to come in person to present to a group of decision makers and vie for one of a few coveted openings for new fraternities on campus.  This multi-media presentation provides a succinct overview of the fraternity’s history, mission and core values. 

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