Education Innovation Under Way at Lipscomb University
The world is speeding ahead at Lipscomb University, who wanted to share the exciting news with their friends and alumni. DVL created a campaign to showcase the innovations happening at Lipscomb in an interesting way.
The world is speeding ahead at Lipscomb University, who wanted to share the exciting news with their friends and alumni. DVL created a campaign to showcase the innovations happening at Lipscomb in an interesting way.
The result was a series of ads called “Education Innovation.” Each captured the spirit of the university through the ongoing projects and programs. One touted the beneficence of the alumni and extended Lipscomb family for their generosity, which helped Lipscomb reach a donation goal a year ahead of schedule. Another spoke to Lipscomb’s desire to move toward sustainability, including a dedicated sustainability program as well as Tennessee’s very first LEED Gold certified academic building. The campaign went on to collect a bronze award for overall promotion at the Tennessee College Public Relations Association (TCPRA) 2010 Communication Awards competition.
DVL also created EducationInnovation.Lipscomb.edu. This site features each ad and other campaign information.
