Case Studies
client: Nashville Convention Center
DVL Promotes the New Look at the Nashville Convention Center
capabilities/industry: Collateral & Print | Interactive & New Media | Travel & Tourism
The Nashville Convention Center asked DVL to create a new look, tone and feel for its website to convey its downtown home and Music City presence. The goal was to create a virtual experience so online guests could see the best of Nashville’s distinctive downtown district while addressing the needs of unique key audiences, such as meeting planners, meeting exhibitors, meeting attendees and the Nashville community. The site combines iconic Nashville typography, first-person documentary style photography and functional planning tools that allow users a virtual experience of all downtown Nashville has to offer. Key components, such as the interactive travel map and the slide show, give a functional and engaging look at the entire downtown community. The site celebrates the best of the 14-block pedestrian accessible area, attracting new visitors and further endearing the Center to the downtown community and Nashville at large.
results: Upon completion of the website, the Convention Center was so pleased with the product that officials asked DVL to redesign its sales materials to match the new look.
