Behind the Scenes

Thursday, January 01, 2009

Santa’s Big Night

Though landing the Claus brand was big news, DVL’s ability to project a brand broadly, precisely and with impressive and trackable results was the real story. 

Santa receives media training at DVL

DVL used public relations, broadcast, interactive and advertising capabilities to share Santa’s brand on a customized media website.  While only 1,500 users were notified of the site via email, SantasBigNight.com received over 1,000 hits from over 800 unique visitors—numbers well above average. 

What started as an annual Christmas card turned in to an inter-departmental showcase of nearly every one of DVL’s capabilities.  Whether you believe in Santa or not, you can’t deny the power of a brand in the able hands of DVL.