Behind the Scenes

Tuesday, July 14, 2009

Pi Beta Phi Foundation Rebranding Video & Photo Shoot

To help launch the rebranding of the Pi Beta Phi Foundation, DVL spent two days shooting film and stills in the rolling hills just outside of Franklin, Tennessee.

Pi Beta Phi Foundation Video Shoot
Pi Beta Phi Foundation Video Shoot-DVL Partners Jimmy Chaffin and Nelson Eddy oversee production

Three archers, all Pi Beta Phi Alumnae, were filmed and photographed.  Their bows represent the Foundation’s ability to launch the Fraternity with strength and purpose.  And as long as the Foundation can remain strong, the Fraternity will hit the mark.

The Pi Beta Phi’s new brand was launched at the 2009 biennial convention, held this year in Dallas, Texas. To learn more about the Foundation’s mission, visit www.pibetaphifoundation.org.