Behind the Scenes

Thursday, June 04, 2009

Jack Daniel’s Toast to the Troops program

It began in 2005 as a way for friends of Jack Daniel’s to show appreciation to our troops and their families.

Jack Daniel's Toast to the Troops

Five years and 100,000 care packages later, the Jack Daniel’s Toast to the Troops program – with the help of DVL, country music star Craig Morgan and the families and friends of our troops – is still lifting a glass to our soldiers and elevating the Jack Daniel’s brand along the way.