Behind the Scenes

Tuesday, August 05, 2008

Goodwill “What You Give Me” 2008 TV Commercials

For the third year in a row, we produced three new TV commercials for Goodwill Industries of Middle Tennessee for the “What You Give Me” campaign.

Goodwill, What You Give Me, tv spots

We utilized 16mm film to showcase three Goodwill employees and collaborated with Stray Dog Films on the production.

Each spot tells a different story: Robert, who is legally blind, walks five miles to and from work every workday; Catherine teaches new employees in the same program she went through while dealing with the pain of fibromyalgia; and 60 year old Miss Curry, who wasn’t expected to live past her 16th birthday, enjoys fishing and loves her friends at Goodwill.

We were all inspired by these unique individuals and were reminded of the commitment that Goodwill makes to its clients with barriers to employment.