Behind the Scenes
Tuesday, December 22, 2009Goodwill TV Spots
DVL recently created and produced three more TV commercials in Goodwill’s successful “What You Give Me” series. For the first time, these powerful stories were captured in 1080p high definition digital video.
Behind the scenes footage.
As in previous years, Goodwill’s employees tell their own inspiring stories. This lends a great deal of authenticity to the commercials. If you watch the commercials carefully and then keep an eye peeled in a local store, there’s a good chance you’ll recognize some faces.
Two of the new spots feature new stories. Rai, who was homeless for two years, got a job at Goodwill that allowed him to save up enough money to get off the street and into an apartment. And after Dan lost his arm in a truck accident, he was out of a job until Goodwill gave him a chance.
The third spot highlights the giving spirit that Middle Tennessee has displayed over recent years. Featured Goodwill employees from previous years appear once again to show the goodness that can be shared from the giving of a single gift to Goodwill.
