behind the scenes
The Eddie Jones LibraryIt’s not every day that you see a governor, a congressman and a mayor giving speeches in the same building—especially an office building. But it’s also not every day that a legend is memorialized.
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current work
Education Innovation Under Way at Lipscomb UniversityThe world is speeding ahead at Lipscomb University, who wanted to share the exciting news with their friends and alumni. DVL created a campaign to showcase the innovations happening at Lipscomb in an interesting way.
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Changes to the world’s most popular search engine could have marketers re-thinking, or at least expanding, their social media strategy. Company Facebook pages are widely considered to be the secondary branded destination outside of company websites, but new Google search features could challenge that trend. Google+ content will now surface more prominently in Google web [...]
Public Relations Redefined
Soon the Public Relations Society of America will redefine the definition of public relations, incorporating social media. Currently, the definition is, “Public relations helps an organization and its publics adapt mutually to each other,” which many agree is vague. A New York Times article outlines the importance of developing a better definition of “public relations” [...]
recent news
DVL Public Relations & Advertising Announces Dotson Promotion
NASHVILLE, Tenn. (August 30, 2011) – DVL Public Relations & Advertising recently announced the promotion of Becky Dotson to vice president.
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