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John Van Mol, partner and chief executive officer
Something really, really bad has happened. What do we do? It’s a question often posed to us at DVL, and it almost always throws us back to our journalism days— those days of getting it right and getting it done fast. Our experience is that the first information received from the scene of a crisis is almost always wrong. So, the first step is to confirm basic facts.
» read article or submit questionbehind the scenes
Tuesday, June 30, 2009Pi Beta Phi Foundation Rebranding Video & Photo Shoot
To help launch the rebranding of the Pi Beta Phi Foundation, DVL spent two days shooting film and stills in the rolling hills just outside of Franklin, Tennessee.
- DP Tom Zaleski frames a shot. » read article
current work
client: CASARed Shoe Party Raises Funds for Children in Need
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Wednesday, June 17, 2009Martha White®: Bringing Out the Best in Bakers
Martha White makes some of the most loved and trusted baking mixes in the world. Under DVL’s direction, Martha White discovered that one of the best ways to elevate the brand is to watch how the products are used in the kitchens of its biggest fans.
Wednesday, June 17, 2009
DVL Wins Best of Show
When DVL began sending Rescue Rex into schools, its only intention was for the friendly dinosaur to teach kids how and when to call 9-1-1.
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insights
Your Brand Has a Celebrity Friend—Now What?by Mark Day
The first rule of relationships between celebrities and your brand is simple: you can’t fake it. Good celebrity relationships are not manufactured—they’re organic.
» read article
Social Media: Why Not?
by Robinette Gaston, project manager / interactive & new media
In 2002, Crocs were introduced as the perfect footwear solution—in the spa. Yes, Crocs were originally intended as spa-shoes in lieu of standard foam flip-flops. Spa-goers then took their Crocs to the garden and the beach.
» read article
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